In 1957 the Managing Director of Smith's Delivery Vehicles (supplier of ice cream vans to Lyons) was on a sales trip to the United States and saw the new Mister Softee mobile ice cream operation. Eventually he secured the rights to the Mister Softee ice cream brand in the United Kingdom. They then reached an agreement with Lyons and a joint venture was formed. The initial outcome was the launch of the first mobile ice cream vehicle at the 1958 Commercial Motor Show, Earls Court. Mister Softee was run as a franchise operation with the first vans operating in the South West London/Kent borders in the Spring of 1959. With an initial cost of £3,200, a Mister Softee van cost as much as six or seven conventional Lyons Maid vans. However, the cost was progressively reduced and Lyons also began to run their own in-house operation by putting them into their own depots.
Mister Softee went from strength to strength and by 1961 had already established 34 locations in England and one in Wales. With Mister Softee taking off in a big way, Lyons knew they had a winner and decided to take control of the whole business, bringing the whole Mister Softee operation under the umbrella of Glacier Foods Ltd, a Lyons subsidiary. Mister Softee by now had become a Lyons flagship brand with depots nationwide and franchised operations abroad. By 1968 Mister Softee vans were operating in 15 countries from Belgium to Australia.
Orders can be placed online, by phone or by post. The UK Postal address for orders is: Oxford Diecast Ltd, PO Box 363, Southampton S014 0TJ
As well as accepting sterling cheques we accept Euro cheques (over 50 euros) and US$ cheques (over 50 dollars).
The postage charges for non members are:
Order Value: £0.00 - £19.99UK: £2.95
Rest of the World: £6.45
Order Value: £20.00 & OverUK: £4.95
Rest of the World: £6.95
Orders are dispatched within 3 working days and can take between 3-5 working days for UK mainland.
If you choose to join the club you will receive any multi-purchase discounts at the time of ordering, by selecting the membership level you want and adding it to your order.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations. Please click here to learn more about our international postage.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, please contact our customer services team on 023 8024 8850